Fragrance
Memory, material, and market.
A living record by Hannah Drennan
Square Two explores the
interactions between strategy, craft,
technology, and curiosity.
An ongoing inquiry conducted through projects, conversations, observation, and reflection. Square Two examines how knowledge forms and how difficult crafts are learned.
See what’scurrent
Currently exploring / Ongoing
A working record of the subjects and difficult crafts shaping the work right now.
Garment construction
Understanding form by making structure tangible.
French
Building fluency through attention and repetition.
Photography
Looking for the detail that explains the whole.
AI + systems
Better ways for knowledge to move through organizations.
Selected expeditions
Following a question
until it changes shape.
600+ processesKnowledgeDecision
Evaluating AI documentation platforms across 600+ processes
A study in organizational memory, information architecture, and choosing technology around the work—not the other way around.
MD
Natural lightArchival texture
Process made visible
Maison Duquesne: making craft visible
Brand storytelling, event support, and operational systems at the point where a sensory object meets a real customer.
Field Notes / Recently added
Observations from
inside the work.
The hidden cost of organizational knowledge debt
A working theory on what disappears when process knowledge has nowhere to live.
What the counter teaches you
Notes on scent, language, and observing how people decide in real time.
Learning the seam before the silhouette
Why difficult crafts begin with invisible structure.
Photographs / Field archive
Places traveled, craftspeople encountered, materials studied, and the small observations that contribute to the whole.
Enter the archive →People / A growing social network
Connection changes what becomes possible.
A multilingual study of how one encounter leads to another—carrying knowledge, trust, collaboration, and introductions outward.
Explore the network →Studio / Disciplines involved
A practice built
between disciplines.
Square Two is the connective tissue: a place to see what each mode of thinking contributes to the others.
Strategy
Choosing the question before designing the answer.
Systems
Making complexity legible, useful, and durable.
Storytelling
Turning observation into meaning people can carry.
Design
Giving ideas structure, proportion, and atmosphere.
Craft
Learning through material, repetition, and constraint.
Technology
Extending what people can notice, decide, and make.
About / Hannah Drennan
Systems first.Beauty always.Ambiguity, in tolerable doses.
I come from a background in consulting, systems, and information architecture, and I’m using this period to examine what happens when that way of thinking meets design, fragrance, craft, technology, and culture.
I’m curious about the structures behind great work: how information moves, what materials reveal, how people tell their stories, and what becomes possible when distinct forms of knowledge meet.
studio.squaretwo@gmail.com ↗San Francisco, CAMore about Hannah →